There’s an old adage that claims the first impression is the last impression, and while this may seem a bit superficial, in the world of logo design it can often prove to be very true. People tend to judge items and stores that they do not already know by the logo if it’s the first thing they see, so it’s important that a logo is carefully drafted and chosen.
A logo serves as a distinctive graphic that represents a company, organisation, or product with just one glance. It is often used in advertising and on letterheads, depending on what it represents. Colourful and detailed logos can be more costly in terms of reproduction, so it is important to keep in mind the various purposes of a logo during the design stage.
Keep It Simple
Keep in mind also that sometimes the simplest logos, such as Google’s, are the most memorable. Most people prefer concise simple logos to overly complicated ones, so if your aim is to get your company into people’s minds this may be the better approach. It is also important to consider the size of a logo if you plan to use it on a variety of advertising materials such as pens, cards and signage.
The key purpose of a logo is to serve as a branding tool that helps create a symbol that stands for a business or product. Branding in today’s world is vital, as there are millions of products online and in brick and mortar stores, as well as businesses. Therefore, you need a brand that stands apart from the masses. Every time a logo is viewed it reinforces the branding and reminds the viewer of its existence. Therefore, the logo needs to clearly and without confusion remind viewers of the business, product, service, or organisation.
To help achieve all of the above mentioned goals, a logo must fall into three categories. It must be simple and uncomplicated, it should be catchy and attention grabbing, and it should suit the product or business it advertises. A logo that does not relate to a business is not going to be effective, so try to reign in any grandiose ideas, and stick to a logo that depicts either your business name or your business focus.
Finally, when creating a logo, it’s important that you carefully choose the appropriate colours for your design. Dim colours may make it hard to see in some outdoor settings. On the other hand, bright colours that do not complement each other may simply be deemed as ugly. It is important to realise that, in the marketing world, certain colours have meanings; red signifies energy and boldness whereas blue symbolizes professionalism, trustworthiness, and even medical endeavour.
Your logo design over time will become the identity for your business, so while this may just seem like a creative exercise, it’s actually one of the most vital business tasks you will undertake. It’s a good idea to seek professional help to make sure your logo will create the brand image you are after.