eading trend forecast company WGSN recently reported key graphic design trends and emerging new directions for prints and graphics across American markets from apparel industry Las Vegas tradeshows Capsule, Agenda, Project, Pool and Liberty.
Citing “sketchbook” graphics as a key trend in T-shirt designs in its Las Vegas Trade Shows Prints & Graphics Marketing Report, WGSN states “Emphasis is on illustration, artisanal trends, minimalist contemporary styling and the strong winter outdoor look” based on brands present at the Capsule and Pool shows.
Key design elements of the “sketchbook” graphic design trend include:
- Single-line doodles and rudimentary mark-making create quick, expressive motifs, as though scanned from a sketchbook.
- This alternative DIY attitude adds a playful naivety to brands’ jerseywear pieces, and a refreshing contrast to the more graphic stories of the season.
- Styles also highlight the emerging trend for handcrafted designs.
Above: 1 Ames Bros Mug Shot T-Shirt // 2 Posters by FIDM Graphic Design Grad Kerry Kuwata // 3 Men’s War and Peace T-Shirt by ARKA Clothing // 4 Eight Ball S/S Sweatshirt by Stussy // 5 Poster design by FIDM Graphic Design Grad Stephanie Kim // 6 Keep Trying Boxy Tee by MNKR// 7 Hand drawn type by Maddy NYE for Design Love Fest, a blog by FIDM Graphic Design Alumna Bri Emery // 8 Go Camping T-Shirt by MNKR
Logo Lounge Cites These 15 Logo Design Trends from 212,000 Marks
We look forward Logo Lounge’s annual Logo Design Trend Report every year– a great go-to source for identifying key logo design trends based on the previous year’s work. The site currently has more than 212,00 logos submitted from designers all over the world. For its 2014 Logo Design report, they examined 24,500 marks to extract 15 clear graphic design trends.
In addition to the 15 trends shown below, author Bill Gardner cites the undeniable impact of mobile usage as having a serious impact on the graphic design industry, pointing to two key over-arching trends including:
The rise of tiny mobile-friendly marks:
“That logos have to be scalable has always been understood. But our perception of ‘small’ has changed, in some cases ‘tiny’ is being rather generous,” says Gardner of the demand for logos that read well on tiny screens. “Dimension and detail are necessarily removed so that these logos read properly on mobile screens. Designs have become more and more flat. Surfaces are plain and defined by mono-weight lines.”
And on the opposite end of the spectrum, Gardner cites:
Hand-drawn elements to rebel against digital perfectionism
“People seem to be more and more drawn back to what is real, whether that is perusing handmade hats on Pinterest, exploring other cultures or our own family histories, or reconnecting with stories from mythology or our childhoods,” he says. “By bringing back what is human-made, we gain a sense of control over the digital tide that threatens to overtake us.”
Explore the 15 graphic design trends spotted here and read more details in Logo Lounge’s 2014 Logo Design trend report here.
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.Browse 2014 graphic design trends here.
Graphic Design Trends 2015: States
Graphic Design Trends 2015: Motion Lines
Graphic Design Trends 2015: Links
Graphic Design Trends 2015: Knit
Graphic Design Trends 2015: Pompons
Graphic Design Trends 2015: Geography
Graphic Design Trends 2015: Hexagons
Graphic Design Trends 2015: Waves
Graphic Design Trends 2015: Trans Menagerie
Graphic Design Trends 2015: Geo Wires
Graphic Design Trends 2015: Flat Facets
Graphic Design Trends 2015: Dazzle
Graphic Design Trends 2015: Hand Type
Graphic Design Trends 2015: Letter Stacks
Graphic Design Trends 2015: Mono Crest
Elegant Black with Gold Holiday Packaging
Leading trend forecast and analysis company WGSN recently published its “Holiday Packaging Round Up 2014″ report, summarizing graphic design trends in holiday packaging, identifying black-with-gold-accents as a dominating color direction for product packaging.
“Black with gold accents is a new luxurious colorway for winter celebrations set to remain through to 2016, as forecasted in our Divine Darks Christmas trend,” states WGSN. “Black and gold add a luxurious contemporary look to boxes and bottles this season.”
See examples below.
Above: 1 Wayward Distillation House packaging designed by Hired Guns Creative // 2 Robot Roy Nutcracker Toy by England-based design agency Robot Food (Creative Director Simon Forster) via The Dieline // 3 Exotic coffee packaging by Paradise Gourmet Club designed by ARTEMOV ARTEL Design Studio (Kyiv, Ukraine) via Packaging of the World // 4 Aberfeldy Single Malt Scotch Whisky designed by Stranger & Stranger (NY) // 5 Holiday wrapping paper by Emily & Sarah of Boxwood Clippings // 6 Fort Point Beer Company packaging designed by San Francisco-based design agency, Manual Creative.